Milk Inc. released their first hit single “La Vache” in April 1997. Since then they’ve had several tours throughout Europe. Their music is characterized by a specific emotional mood, which is created through the use of appropriate synthesizers. In its early days as Milk Inc., the band had also had a guitarist and harpist, John Miles Jr., which is an unusual instrument to be used in dance music.

The band has had many line-up changes throughout its history. They’ve found much success in Europe, with many of their singles charting in countries such as the Netherlands, United Kingdom, France and Spain. They are most successful in their native country Belgium, where they have 27 hit singles which have been in the Ultratop Chart, 22 of them being in the top ten and four of them being number ones. Furthermore, all of their seven albums have charted there, with two of them reaching number one. The band are the current record holders for the number of TMF Awards in Belgium and the Netherlands, with a total of 17 awards received.

In 2006, to celebrate their 10th anniversary, Milk Inc. decided to surprise fans with a two-hour live concert at the Sportpaleis Arena in Belgium. They performed many of their well-known hit songs as well as songs from the album Supersized.